This week’s post was sparked by this video making the rounds: a guy on Subway Takes claimed that “if you hire a stylist, you have no style.”
Writer Liza Belmonte (of Everybody Gets Dressed) responded to that take and made some really great points about why that’s not true.
And as a stylist, I wanted to carry the conversation a little further, because this is a myth I come across all the time, and I think it says a lot about how people misunderstand what a stylist actually does.
Why do people think hiring a stylist means you don’t have style?
There’s this weird pressure for style to be totally effortless. Like if you really “had it,” you wouldn’t need help. It should just happen.
But honestly, where else do we apply that logic?
Nobody says you have no taste in food because you followed a recipe. Or that you’re bad at interior design because you asked a friend if your sofa is hideous. We don’t expect people to cut their own hair to prove they have good taste.
But with clothing? Suddenly asking for help is a sign of failure.
It’s nonsense.
Style takes thought. Attention. Experimentation. And sometimes, yes, a second pair of eyes. That doesn’t mean you don’t have style.
It means you’re human.
What does a personal stylist even do?
There are all kinds of personal stylists out there. Some focus on body shape analysis and color theory. Others are curated shoppers. Some, like Allison Bornstein, use words and frameworks to help people define their style.
I like to help people making the most of the clothes they already own. I help them figure out how they want to feel in their clothes, and then make sure their wardrobes match that. Sometimes that means editing and reworking what’s already there. Sometimes it means identifying the gaps and making intentional additions.
But at the core of it:
A good stylist isn’t here to replace your style.
We’re here to reveal it, sharpen it, and give you the tools to feel confident dressing yourself.
What working with a stylist actually looks like
Let’s be honest: most people imagine “having a stylist” means red carpet fittings and designer shopping sprees. In reality, it’s way more “why do I have 13 shirts?” than “bring me the Balenciaga.”
Here’s what it usually looks like:
A video call in your bedroom with a pile of clothes on the bed
Trying to figure out why nothing feels right, even though you technically have “plenty to wear”
Talking through lifestyle shifts, body changes, style ruts, and identity crises (mild or extreme)
Figuring out which pieces actually work, what’s missing, and what just needs to go
It’s practical. It’s personal. And sometimes it’s the first time someone’s given you permission to dress for yourself, not for trends, not for approval, not for the algorithm.



“I don’t think I have a style…”
I hear this constantly during consultations. People tell me they “don’t have a style,” or they “never figured it out,” or they “gave up after having kids / changing jobs / moving cities / fill-in-the-life-event-here.”
Here’s what I always say:
If you have clothes in your wardrobe, you have style.
You made decisions. You spent your time and money. You chose certain colours, textures, silhouettes.
That is style.
It might be inconsistent. It might be buried under five shopping phases and a lot of life. But it’s there.
Think of it like this: Michelangelo said he could see the statue inside the marble—he just had to carve it out.
Style is the same.
You don’t need to start from scratch. You just need help seeing it clearly again.
A client I worked with recently, someone with a full wardrobe but a growing sense that it no longer reflected her, put it perfectly:
“I used to feel like I had nothing to wear despite a full wardrobe. Noelia helped me reconnect with my clothes, to see pieces I’d forgotten about in a fresh way. Now getting dressed feels fun again, like I’ve rediscovered my own style story.”
She added something I think a lot of people will relate to:
“Whether you’re someone who thinks you have nothing to wear (we’ve all been there), or someone who actually has an overflowing wardrobe like me but still ends up stuck—a talented stylist can deliver a fresh perspective. It’s especially good if you’re balancing multiple roles (professional + creative + personal) and need style that supports all sides of you.” Sophie Li
This is exactly what I mean when I say that working with a stylist isn’t about “fixing” your style. It’s about seeing it—clearly, fully, and with less second-guessing.
Having style doesn’t mean never needing help
Here’s the thing Liza Belmonte highlighted in her video that really stuck with me:
People don’t hire stylists because they lack style. They hire us because they’re overwhelmed.
Because life happens.
Because they’re going through a transition.
Because their body has changed.
Because the algorithm is screaming at them to buy “the one thing you need to be stylish in 2025,” and it’s exhausting.
When your wardrobe no longer matches who you are, or who you’re becoming, it’s easy to feel like you’ve lost your way. That disconnect can chip away at your confidence. And when you’re busy dealing with, you know, actual life, it makes sense to bring in someone who can help you reconnect the dots.
So no, working with a stylist doesn’t mean you don’t have style.
It means you value your time, your energy, and your confidence enough to get support.
It means you want your wardrobe to reflect you, not a trend cycle.
It means you’re ready to feel good in your clothes again.
And honestly? That sounds like the most stylish move of all.
If this resonated with you and you’re feeling a little stuck in your style, I offer free 20-minute consultations to help you figure out what’s going on in your wardrobe (and in your head).
No pressure. No judgment. Just a conversation.
Love,
Noelia x
👋 Bonus for paid subscribers:
If this post got you thinking about your own style, I’ve put together a little workbook just for you. It’s filled with the kinds of questions I ask in early client sessions—reflective, low-pressure, and surprisingly revealing.
🖇️ Check your next email for the link. It’s waiting for you.
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Gosh, no! Hell NO! :) I do see myself as a woman who has style and just like I do like occasional massage by a professional masseur, at a good cosmetic clinic this does not make a person who is not good at caring for her wellbeing. Quite the opposite. Maybe an even better example is using a coach - e.g. a career coach. It does not mean my career sucks. I just want to bounce some ideas off a professional who is trained to ask the right questions.
So good and so true!! Asking for help means you just want someone to help you unveil your vision, not do the legwork for you!